Today, Apple introduced new exclusive live sessions on Apple Music. The music streaming service kicked off Apple Music Sessions with performances by country music stars Carrie Underwood and Tenille Townes.

The sessions with Underwood and Townes, which include both audio-only and video components, were recorded in Spatial Audio at Apple’s Nashville, Tennessee studio. Apple has more coming from other country artists too:

Apple Music Sessions kicks off in Nashville with a host of incredible country artists already lined up, including Ronnie Dunn, Ingrid Andress, and many others.

According to Apple’s press release, the company will also expand the new Studio Sessions exclusives to other music genres in the future.

I’m looking forward to seeing where Apple takes Apple Music Sessions. With music libraries essentially being identical from one streaming service to another, it’s features like this that companies can use to set themselves apart.

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